Sports
Sports identity design.
Logos, uniform designs, and merch designs for teams with a story. Built from the people, place, and traditions your team already carries.
Featured Work
Case Study
Sports Identity · Hockey · Concept
Naming Utah's Hockey Team
Nine named directions for the franchise that became the Mammoth. Logo, wordmark, and full jersey kit for each, plus the rejected concepts and what they taught me about scope.
View case studyCase Study
Sports Identity · Concept · Scope Study
NHL Midnight Edition
Dark-mode alternate identities for all 32 NHL teams. One concept, thirty-two distinct expressions, organized by division. A study in how much a brand system bends without breaking.
View case study
What Teams Get
A complete identity built to represent your team.
Primary Logo
The main mark your team is known by.
Alternate Marks
Secondary logos, wordmarks, and badges for every use.
Uniform Designs
Home, away, and alternate uniform concepts, ready to hand to your manufacturer.
Merch Designs
Print-ready artwork for hats, shirts, and hoodies, ready to send to your printer.
Ready for your next chapter?
You don't need to have everything figured out. You just need to know you're ready for something better. Tell me where you're at, and we'll figure out the rest together.
Start Your Next Chapter