Design
Sports identity.
Identity for teams ready to be taken seriously. Logos, marks, and brand systems built from research, not templates.
Featured Work
Case Study
Sports Identity · Hockey · Concept
Naming Utah's Hockey Team
Nine named directions for the franchise that became the Mammoth. Logo, wordmark, and full jersey kit for each, plus the rejected concepts and what they taught me about scope.
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Sports Identity · Concept · Scope Study
NHL Midnight Edition
Dark-mode alternate identities for all 32 NHL teams. One concept, thirty-two distinct expressions, organized by division. A study in how much a brand system bends without breaking.
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Also Building
Alongside identity work, I build small iOS games and tools in the same considered, tactile style.
Ready to build something worth wearing?
Sports identity, logos, and brand systems. Starting at $500.