Sports identity & brand work.
Logos, brand systems, and naming for sports teams, small businesses, and indie products.
Naming Utah's Hockey Team
Nine named directions for the franchise that became the Mammoth. Logo, wordmark, and full jersey kit for each, plus the rejected concepts and what they taught me about scope.
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Redesigning the Utah State Flag
A competition entry for Utah's More Than A Flag initiative. One of 70 designs honored statewide by the Governor's office.
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Hey Bright Teeth Whitening
A sustained packaging relationship for a teeth-whitening brand. Three product lines, sweater merch, a US course-attendee map, and tooth gem work for a client of the brand.
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QuickFuze Games
Multi-product work for an indie game publisher. Company mark, full King of Battle board game system, a baby name card game with a custom font, and the supporting print collateral.
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NHL Midnight Edition
Dark-mode alternate identities for all 32 NHL teams. One concept, thirty-two distinct expressions, organized by division. A study in how much a brand system bends without breaking.
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Have a project in mind?
Logos from $200, brand identity from $500, full brand systems from $800. See pricing or start a project.